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Assessing AI’s Role in Marketing for 2025

Recorded
Feb 26, 2025
Feb
, 
2025
2pm ET
Virtual event on-demand
Virtual event
Register for free

Assessing AI’s Role in Marketing for 2025

Recorded
Feb 26, 2025
2pm ET
Virtual event
Register for free

It hasn’t always been a smooth ride for generative AI even as the buzzy tech continues to make inroads into marketing. During this event, industry sources will discuss the challenges marketers face integrating generative technology across multiple business functions. Attendees will also learn about the newest opportunities for leveling up their marketing in 2025.

During this event, we’ll discuss the latest intersection of marketing and generative AI and feature insights from a number of experts, including Marketing Dive’s journalists, analysts, strategists, agency executives and brand marketers.

Who Should Attend

Leaders of large marketing organizations, both brand-side and agency-side, who are weighing how to deepen investments in generative AI or who are still in the planning stages of their strategies.

This event will also appeal to marketing services providers and other vendors who want to understand how generative AI is evolving as they look to integrate it into their offerings.

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Agenda

Hallucinating bots and questions around revenue potential aside, generative AI continues to make significant gains across many facets of the marketing industry. For those navigating this space, the three sessions described below will address best practices to date for leveraging the technology to create, distribute and measure marketing.

Sessions

Session 1 Is Generative AI Spurring a Marketing Revolution? Or an Evolution? Our Marketing Dive journalist will lead the discussion with an analyst at the intersection of marketing and technology as together they assess the gains and losses since generative AI entered the equation. Additional topics on the agenda will include the experiences of early adopters and when the tech should be avoided. Session 2 When and Where Will Generative AI Investments Pay Off? In this panel session, strategy-focused industry executives will dig into the challenges and opportunities marketing organizations face internally as investments in generative AI remain strong. Revenue generation questions are real, as are concerns about creative quality and job obsolescence, among others. Session 3 Case Study: How a Consumer Brand Reaps Rewards From Generative AI Join us for a fireside chat with a brand-side executive, who will reveal the steps the organization is taking to successfully implement generative AI in its marketing and the lessons learned along the way.

Questions

If you have questions about registration, if you’re interested in speaking, or have any other questions, contact us at events@industrydive.com.

Speakers

About our newsroom

Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The newsletters and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics, and more.

Marketing Dive is a leading publication operated by Informa TechTarget. Our business journalists spark ideas and shape agendas for 16 million decision makers in 20+ competitive industries.