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Sharpening the picture on connected TV marketing

Recorded
Apr 23, 2025
Apr
, 
2025
2pm ET
Virtual event on-demand
Virtual event
Register for free

Sharpening the picture on connected TV marketing

Recorded
Apr 23, 2025
2pm ET
Virtual event
Register for free

The big investments in connected TV (CTV) across the marketing ecosystem reflect how quickly viewing habits are changing. This event will focus on new opportunities for marketers as TV advertising evolves, like enhanced audience targeting, as well as the challenges, like managing reach.

Across several sessions, attendees will hear directly from Marketing Dive’s journalists, brand marketers, analysts and agency executives about what’s working and what’s not. Attendees will also learn about where the space is headed next.

Who Should Attend

  • Brand marketers leveraging CTV ads or interested in getting started
  • Media buyers
  • Video ad strategists
  • Small- and medium-size businesses curious if CTV is right for them
  • Ad-tech vendors and other marketing service providers

Register for free today!

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Agenda

While CTV remains a work in progress, the TV landscape is quickly becoming more internet-driven, an evolution that brings new opportunities and challenges for marketers.

This event will answer pressing questions for marketers large and small, like where multichannel measurement solutions stand today and where they’re headed, how marketers can address signal loss as audiences become more fragmented and what’s unique about CTV ads. You’ll also hear directly from a brand marketer active in CTV about their experience in the space.

Sessions

Session 1 Case study: How an advertiser is unlocking CTV’s potential Join us for a fireside chat with a brand-side marketer who has embraced CTV to hear what’s working for the organization, what’s not and the lessons learned along the way. Session 2 How CTV is disrupting traditional TV advertising In this panel discussion, hear from agency executives across creative, production, strategy and media buying practices as they discuss the pluses and minuses of CTV ads, performance marketing’s potential in CTV and how the upfronts season is changing as a result of CTV’s growth. Session 3 Data and measurement: How marketers tackle CTV’s hurdles In this panel session, data and measurement experts will unpack some of the challenges marketers face realizing CTV’s potential on the optimization front, like signal loss, the lack of standards and transparency as well as the roadblocks holding back multichannel measurement. They’ll also address the advances being made and where CTV data and measurement solutions are headed.

Questions

If you have questions about registration, if you’re interested in speaking, or have any other questions, contact us at events@industrydive.com.

Speakers

About our newsroom

Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The newsletters and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics, and more.

Marketing Dive is a leading publication operated by Informa TechTarget. Our business journalists spark ideas and shape agendas for 16 million decision makers in 20+ competitive industries.